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Showing posts with label The Business of Art. Show all posts
Showing posts with label The Business of Art. Show all posts

Create a Portable Portfolio

Create a Portable Portfolio of Your Artworks for Mobile Promotion



Creating business cards for your art business, is a no brainer and artists have been using deals like the one offered at Vistaprint for 250 Premium Business Cards for $10. Shipping Included for years. Or at least you should have been! Dont worry, its still an option if you need it.

But a single business card isnt the best way for an artist to promote themselves. Im sure you have a great graphic (although, Artist Business Cards are surprisingly usually quite dry in my experience) and if you can talk up a client or buyer it does the job just like it would for any other business.

But your still going to be limited to a single image, many artists present many skills and styles. In some scenarios it would be convenient to be able to show off one of your portrait pieces, in hopes of grabbing a gig, or perhaps you want to show off that album cover art, ore really ideally , wouldnt it be cool to just be able to carry little facsimiles of ALL your works with your contact and site info, right on the card. With a traditional card that could be quite expensive.







Thats what makes Moo cards my new promo tool and suggestion for any artists or webmasters out there. In a single package of cards you can get as many different designs as you like. You can upload as many images as cards you are printing. The price isnt quite as cheap as the standard Vistaprint deal but its quite comparable and it beats making little ATC's yourself.

They also carry some off format options, the ones pictured above are their mini cards. About half the width of a standard card. Great for having a unique card but can also be used to create tags for crafts or to put into your etsy packages.

The Basic cards run a little under $20 for each 50 cards you get in standard size. Mini-cards run about half price for $20 for each 100 double sided cards. Keep in mind that these are double sided cards and Moo cards does only heavy gloss stock or a green option. So, prices are right in line with any premium card option except you get the awesome option of carrying mini versions of ALL your work right in your pocket.

Look over their options here at Moo Cards

I ordered two sets for my sample of the product. In the first combo, I made three copies each of  ten of my favorite personal paintings. I made ten featuring my company logo and for the additional ten I had fun and used photoshop to make collages of my artworks and play with textures and colors.

The other set was really fun for me, it was a first in one portion of my business. I run tons of websites. Sometimes, I would like to interview people or offer advertising opps to people offline. I was able to make unique cards for almost all of my websites! I used the image side for the url, logo and a pithy slogan and the backside had my master generic info. With a little creativity, Im sure you can come up with dozens of reasons to make moo cards.

You may also be excited by their sticker pack options, but Ill showcase those in a future post after my order comes in.


100 different cards




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Make money with your Art Introductory Guide


Make money with your Writing Introductory Guide

How much should I sell my art for?









How much is your art worth?

How do you respond when a prospective buyer is interested in buying your art?

Do you pick some obscene number and never make any sales, do you undercut yourself and let your hard earned work slip away for much less than it cost you to make it?

What costs go into a work of art.
  • material costs
  • studio costs
  • education costs
  • overhead for storage
  • marketing/gallery fees?
The almost impossible to quantify amount of what your talent is worth?

Do you keep these things in mind? The artist, Ben Zoltak, explains very well how to weigh these factors and bargain like a professional who know s there value

Read More:
How To Price Quote An Art Commission












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Make money with your Art Intro Guide


Make money with your Writing Intro Guide

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Pricing Artwork a pricing strategy for art

How to sell artwork so It will sell and make a profit.


Once again, here at How to make Money from your artwork, we must remind you that your art is a commodity and if you desire to profit and live doing what you love, you must remember, learn and embrace some basic business concepts.

Your created art is your inventory. Your time spent creating is billable and your unique skillset make you a premium product.

Never forget this.

Some things to keep in mind when pricing your artwork:

Pricing Strategy Tips:

Cost of materials: from brushes to carrying bags, what was YOUR expense?
Selling, listing location fees ?
Time spent creating
Time spent designing?

Your pricing startegy should be much more detailed read more helpful tips by Gallery Owner, LakeErieArtists here at How To Price Your Work







Must reads
Make money with your Art Intro Guide


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Dear Artist: Do Not Work for FREE or on Spec





Dear Artist,

Your skills are some of the most rare and valuable in the world. All the penny pinchers and pencil pushers in the world dream about having even the shadow of the talent and creativity that pulses through you. (Perhaps, In dreams they are creative, most likely they just rehash episodes of Seinfeld)

When that client comes to you under the guise of brainstorming or speculative work and tries to get your opinions, start the clock.

Your genius is valuable....will they let you taste every beer in their bar? Open the chips in their store, or install an AC just to see how it looks?



Must read Make money with your Intro Guide





MAke Money with your Art with Artist Trading Cards

Selling your original art online can be difficult if you havent already gained a reputation. Selling Art on eBay and expecting a adequate return for your investment is rather difficult. Art is something that really has to be experienced in person, a computer screen just doesnt convey the true majesty of your work.

So keep the large canvases at the Gallery until you have built a fan base, BUT there are some possibilities that may be unknown to you.

Make Artist Trading cards - Trading Card Sized works of original art, there is a market for these products, they are easy to mail, can re scanned true to size and you can quickly create a fanbase of artists interested in your works.

You can expect between $3.00 - $100.00 for your ATC's..as people start to look for your works they become interested in buying larger works.

They are a fantastic way to get your work out there, its almost as if people are paying you for a business card!

Here's one artists description of how to make your very own Artist Trading Cards

There are no rules other than that you should stick to the 3.5' x 2.5' format like a sports trading card, any medium will do.

Here are some example on eBay, many people also sell the blanks -canvases/watercolor paper etc., already cut to size.






Read How to make the Cards yourself


How to Make Artist Trading Cards


To be quite correct: ATC's or Artist Trading cards are intended for trade between artists, of course this isnt stopping anyone, if you intend to sell them they would be officially called ACEO's (Art Card Editions and Originals) as explained by the artist below

Getting Started With ATC's

How to Sell your Artwork both offline and online

As most articles on this site relate to taking advantage of online opportunities to either promote, merchandise or market your art, up until this point, more traditional Gallery marketing has not been addressed.

Our Guide to online marketing techniques and merchandising sources can be found here
at the How to Make Money From My Art Online Guide

Recently, while reading through Hubpages.com, a site that allows you to profit from your writing skills I came across this article
which explains the in and outs of both offline and online marketing and sales techniques in a very accessible way.

One thing that he points out, that we have tried to hammer in here also is:

"I get 20 emails a week from artists and designers who are looking to do business and it amazes me some of them don't have a web page of sorts. If there's a website, I'll always have a look, you never know what you might be missing out on! - Andy Harper "

Read the whole article here:

How to Sell Your Art

Make Big Money Creating Garden Art

A burden many of us fine artists struggle under, is a belief that Art has to merely be decorative. Although we are blessed with such creativity in regards to our visual compositions and creation many of us forget to extend that vision towards how we market or merchandise our artwork.

A very real and fresh market one could attempt to tap is fine art and custom lawn sculptures. With just a minor upfront cost for your concrete you could be casting your own permanent works of art that people will showcase for you prominently in their front yard and pay a pretty penny for it too

Remember to think outside the box!

What kind of molds to get for my Garden Art business?

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