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Dear Artist: Do Not Work for FREE or on Spec

Dear Artist,

Your skills are some of the most rare and valuable in the world. All the penny pinchers and pencil pushers in the world dream about having even the shadow of the talent and creativity that pulses through you. (Perhaps, In dreams they are creative, most likely they just rehash episodes of Seinfeld)

When that client comes to you under the guise of brainstorming or speculative work and tries to get your opinions, start the clock.

Your genius is valuable....will they let you taste every beer in their bar? Open the chips in their store, or install an AC just to see how it looks?

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